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Mobious Limited Blog

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1. Keep an eye out for Facebook Places

   Gowalla and Foursquare have brought location based social media to the masses but in one fell swoop Facebook is about to take them on at their own game and most likely win in the location based marketing stakes.

   Facebook Places was launched in the USA 2 weeks ago and will with us here in the UK within months.

   Facebook Places will allow users to ‘check-in’ at places using their mobile device.

   So what does this mean for business? Well for starters you have to make sure you own your premises and facilitate a branded ‘check-in’. Beyond that, think of the opportunities. When a user checks in you can direct them to your branded Facebook Group with offers and incentives. You could respond with offers to come back to your venue.

   Its going to be big this. Facebook has 26 million users in the UK and 10 million access through their mobile devices.

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2. Social Media for Business Research Findings

   We spotted some interesting research today about the impact on businesses if they don’t use social media to interact with their customers.

   The research by Yankee Group was commissioned by Siemens Enterprise Communications.

   It highlights that half of the consumers questioned use social networks daily or several times a day, and that 70% of all respondents want to use social media to communicate with businesses. Specifically, those people see social networks as an effective way to interact with customer service teams and other experts at companies and said they would trust information given to them via a social network.

   Critically, almost 60% of the consumers said the use of social media would even improve their loyalty to a company.

   A high majority of the surveyed consumers also expected companies to monitor social networks for customer feedback. However the issue here is that a high proportion of the business world still seems to be behind the curve in this area. Only 30% of businesses identified in the survey are taking advantage of social media to interact with customers. A real opportunity for any business that is doing it or is about to embark on the social media journey.

   We all know why this is; so many companies are risk adverse when it comes to social media. The survey discovered that one-third of companies have no formal social network policies, don’t allow the use of social media at work, or simply aren’t aware of their own social networking strategies!

   But the employees of these companies are themselves shouting for better use of social media. Almost 70% of the employees surveyed said they need better tools to track and manage social media for business.

   As with all good research it merely serves to vindicate what we already know. Most conversations we have with clients and prospects ultimately come round to social media, the opportunity, the debate over how to get involved and then the killer question – how to manage it.

   More on that soon…

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3. New website for Meat Promotion Wales (Hybu Cig Cymru)

   Our new site for Meat Promotion Wales (Hybu Cig Cymru) has gone live today. 

   HCC is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat. Our new site, the Elite Ram Project, provides eligible sheep farmers with skills which will enable selection of breeding stock which takes account of Estimated Breeding Values (EBV’s).

   See the site here - www.eliteramproject.org.uk

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4. Cellular Solutions pick Mobious for Web and Social Media Brief

   Following a competitive pitch north east communications company, Cellular Solutions, have appointed Mobious to develop a new e-commerce site and work with them on their social media strategy and integration.

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5. Mobious win PRW Website Brief

   Mobious have been appointed to develop a new interactive website for PRW.

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6. Diesel Brings Facebook into the Real World Retail Environment

   Diesel has brought Social Media into the real world with an interactive kiosk in one of their Spanish Stores.
   
   The unit allows consumers to share the moment of buying their new Diesel clothes instantly with their Facebook friends. They can take a picture of themselves, login and post the moment onto their wall.
   
   The system uses Facebook Connect so the log is safe and secure.
   
   Ok, it may be a gimmick, but this could be the future of social media, brands creating the opportunity for consumers to share their moments instantly!

   Check out the video on our You Tube Channel

   www.youtube.com/mobiousdigital#p/f/2/_P-zA90yI64

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